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The Soft Ivory family in the red room, in adire and aso oke

The evolution
of Softouch

“For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.”

Soft Ivory began on the day we launched Softouch Couture. We set out to make a difference in fashion, and after nine years of couture, made with our hands and carried by clients all over the world, we brought that same care to the clothes you wear every day.

Soft in how we deal with you. Ivory in the classic, sophisticated designs we deliver. Every piece is designed by us, cut in Nigeria and sent to you from the UK, with in-store pickup for those who would rather see it first.

Thank you for your patience and your support. We will never let you down, just as we never did with Softouch Couture.

Ifemitidiayo, Management

Three cloths
we love

  • Adire

    Hand-dyed indigo and resist-dyed cloth from Yorubaland.

  • Aso oke

    Handwoven ceremonial cloth, pieced into stripes and patchwork.

  • Ankara

    Bold wax prints, chosen one bolt at a time.

Shop TÁN African Prints